Jock kinneir and margaret calvert biography examples

          Studying at Chelsea College of Art, it was here that she met tutor Richard “Jock” Kinneir, who went on to ask Calvert to assist on the design of.

        1. Margaret Vivienne Calvert OBE RDI (born ) is a British typographer and graphic designer who, with colleague Jock Kinneir, designed many of the road signs.
        2. Jock Kinneir was both typical and exceptional.
        3. Born in South Africa in , Calvert moved to Britain as a teenager and went on to study at the Chelsea College of Art. There, she met tutor and designer Jock.
        4. Margaret Calvert OBE RDI, is best known for her work with Jock Kinneir on the design of Britain's road signing system, starting with the motorways in the late.

          5. Jock Kinneir was both typical and exceptional....

          Jock Kinneir and Margaret Calvert

          One of the most ambitious and effective information design projects ever executed in Britain is the road and motorway signage system designed by JOCK KINNEIR (1917-1994) and MARGARET CALVERT (1936-) from 1957 to 1967.

          Intellectually rigorous yet inclusive and engaging, their system has become a role model for modern road signage all over the world.

          Determined to illustrate the haphazard state of British road signage at the turn of the 1960s, the graphic designer Herbert Spencer drove from central London to the recently opened Heathrow London Airport and photographed each of the road signs that he came across along the way.

          He then published the result in two photographic essays in successive 1961 issues of his graphic design magazine Typographica.

          At the time, Britain’s roads were littered with a plethora of signs commissioned by various bodies.

          In the course of Spencer’s journey, mostly along the A3, he photographed scores of signs each bearin