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          INTUIT CEO HISTORY

          LIST OF CEOS OF INTUIT

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          • Scott Cook (1983-1994)
          • Bill Campbell (1994-1998)
          • Steve Bennett (2000-2007)
          • Brad Smith (2008-2018)
          • Sasan Goodarzi (2019-present)

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          SCOTT COOK (CO-FOUNDER OF INTUIT)

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          Scott Cook transformed personal finance through software.

          In 1983, he and Tom Proulx created Intuit with a clear mission: make money management accessible to everyone.

          Cook's previous work at Procter & Gamble and Bain & Company taught him to put customers first.

          This insight led to Quicken, a software that dominated the personal finance market through its simplicity.

          As CEO (1983-1994) and chairman (1993-1998), Cook expanded Intuit's reach.

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          6. The launch of QuickBooks addressed a specific need: small businesses required straightforward accounting tools.

          By studying how people actually handled their finances, rather than how experts thought they should, Cook built products that solved real problems.

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          BILL CAMPBELL

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          Bill Cam